1010 Tee

We’re digging through the crates for this one. The 1010 Red Apple is a piece of New York’s visual DNA, a symbol of the underground economy that predates the green rush. This is for the ones who remember the corner spots and the hustle that made the city run.

The Build: This is the foundation of the fit. We don't deal with thin fabrics. Made from 100% USA cotton, this textile is durable, comfortable, and built to handle the daily rotation. We meticulously designed this piece with a high-ribbed collar that stays tight and keeps its shape—because a loose neck ruins the whole look. The cut is spacious through the sleeves and torso, giving you that relaxed, authentic drape that fits any style.

The Process (Garment Dyed): We put this tee through the garment dye process to give it the broken-in feel of a vintage shirt you have kept in the crates for a decade. Because it is dyed after it is sewn, the color is deep and the fabric is virtually shrink-free. It feels right the first time you put it on.